Paid ads that turn
spend into
predictable growth.
8+ years in performance marketing. 6 platforms. €500K+ monthly ad spend managed. One strategist focused entirely on SaaS.
Ready to talk? Book a free strategy call →
Spending on ads but not
seeing predictable growth?
Most SaaS companies hit the same wall: rising ad spend, inconsistent lead quality, and no clear line between paid activity and pipeline. The platforms keep changing. The CAC keeps climbing. And nobody seems accountable for fixing it.
The problem is rarely the budget. It is the strategy: campaigns built for volume rather than quality, tracking that measures clicks instead of activations, and a fragmented approach across platforms that never adds up to a coherent acquisition system.
I work exclusively with SaaS companies to build paid media that is measurable, scalable, and connected to real revenue metrics: CAC, LTV:CAC, MQL-to-SQL rates, and cost per activation. If you are spending €5K+ per month on paid ads and want better results, that is exactly the problem I solve.
What sets this
engagement apart.
One Expert, Every Platform
Most freelancers specialise in one channel. I run Google, Meta, LinkedIn, Reddit, Microsoft, and Pinterest, so your strategy is coherent across all touchpoints and not fragmented across vendors.
You Own Everything
Full ownership of all ad accounts, assets, and data. Always. If we part ways, you leave with everything intact and nothing locked inside a third-party dashboard.
Transparent, Flat-Fee Pricing
Fees are not tied to your ad spend. I have no incentive to push your budget higher, only to make every euro work harder. No hidden markups, no surprises on the invoice.
No Long-Term Contracts
Work with me month-to-month, with just 30 days' notice to pause or stop. You stay because of results, not because you are locked in.
Policy-Resilient by Design
Experience in regulated industries including SaaS, finance, and currency exchange means I build campaigns that comply and perform even when platform policies shift overnight.
Custom Strategy, Always
No cookie-cutter playbooks. Every engagement starts with an audit of your current state, your goals, and your audience. The strategy is built specifically around those realities.
AI-powered campaign
management, now live.
I have deployed AI agents using Claude Code directly into my Google Ads workflows. What used to take hours of manual analysis now runs automatically, with greater depth and consistency than any human-only process allows.
Automated Account Audits
AI agents run comprehensive checks across your Google Ads account: wasted spend, tracking errors, bidding anomalies, and structural issues. Problems are surfaced before they compound.
Deeper Optimisation Cycles
Where manual management allows one weekly pass, AI-assisted workflows enable continuous monitoring and faster iteration on bids, audiences, and creative signals throughout the month.
Enhanced Performance Reporting
AI-generated analysis means your reports contain more insight with less lag: patterns surfaced, anomalies explained, and recommendations ready when you open the document.
"The marketers who succeed in the next 24 months will be those who stop doing the work and start conducting the agents, moving faster, working smarter, and driving higher ROI."
The emerging consensus in performance marketing, 2025 to 2026This is not automation for automation's sake. It is a deliberate investment in operating at a level of depth that traditional manual management cannot match, and it flows directly into the quality of work your account receives.
Everything your SaaS needs
to scale paid acquisition.
Every engagement is scoped around your stage of growth and your metrics. No generic playbooks. No wasted spend. Just a clear strategy connecting paid ads to the numbers that matter for SaaS: CAC, MQL quality, pipeline contribution, and LTV:CAC.
Multi-Platform SaaS Campaign Management
Full ownership of your paid media strategy and execution across every relevant channel. One point of contact. Coherent cross-platform strategy. Optimisation driven by pipeline metrics, not vanity numbers.
Fix Your Funnel in 90 Days
A structured 90-day engagement for SaaS companies losing leads between click and conversion. Campaign architecture, landing page alignment, tracking fixes, and a full-funnel strategy built to hold together.
B2B SaaS Lead Generation
Campaigns designed for long sales cycles and high-value conversions: improving MQL quality, raising lead-to-SQL rates, and reducing CPL without sacrificing volume. Built around your ICP, not broad targeting.
B2C SaaS and Fintech Acquisition
High-volume, multi-platform acquisition for B2C SaaS products in competitive markets including financial services, fintech, and currency exchange. Proven experience managing $500K+/month across six platforms simultaneously.
Tracking, Attribution and Analytics
Conversion tracking setup, attribution modelling, and reporting that connects ad spend to real revenue. Optimising toward activations, not just signups. You will know exactly what is driving growth and what is wasting budget.
Paid Media Audit and Strategy
A standalone audit of your current paid activity: account structure, bidding strategy, audience quality, tracking health, and wasted spend. Delivered with a prioritised action plan and clear recommendations.
Real numbers from
real SaaS engagements.
Every result below comes from a live client engagement. Numbers are specific because the work is specific.
B2B SaaS, US Market
Restructured Google Ads campaigns to improve lead quality. Reduced CPL and CPQL by 10 to 15%. Increased lead-to-MQL conversion rate from around 40% to nearly 70%, a 30 percentage point improvement. Boosted overall ROI by approximately 20% quarter-on-quarter.
B2C SaaS, Financial Sector
Managed $500K/month ad spend across Google, Meta, LinkedIn, Pinterest, TikTok, and Microsoft Ads simultaneously. Reduced blended CPA by 15% in six months through cross-channel strategy and creative optimisation.
B2B SaaS, Software
Increased paid user signups by 30% while reducing Cost per Conversion by 18.7%. Improved Google Search Ads conversion rate by 17% through refined audience segmentation and targeting.
B2B SaaS, Publishing Industry
Fixed broken tracking setup and shifted optimisation from signups to activations, directly improving lead quality. Doubled Google Ads conversion rate from 1.45% to 4.20% while lowering Cost per Activation.
What clients actually say.
Olivia has been fantastic at talking me through Google Analytics, Google Ads, Meta Ads, and improving and generating ads on these platforms. A broad set of skills applied brilliantly.
I can't recommend Olivia highly enough. She's incredibly knowledgeable, and it's evident she genuinely cares about our brand's success and always operates with our best interests in mind.
Olivia has been incredibly helpful and accommodating in building our paid media campaigns. We're very grateful for her hard work and she delivered exactly what we needed.
From first call
to first conversion.
Free Strategy Call
A 45-minute conversation to understand your business, current challenges, goals, and ad history. No pitch. Just honest diagnosis. Book directly at calendly.com/olivia-sab.
Account Audit and Proposal
If you are already running ads, I will audit your accounts before proposing anything. If you are starting fresh, I will map the most effective channel strategy for your stage and goals.
Onboarding and Setup
Access is granted to your existing accounts, which remain fully yours. Tracking is verified. The campaign architecture is built or restructured. Everything is ready before a single euro is spent.
Live Management and Reporting
Ongoing campaign management with regular performance reports, clear communication, and a direct line to me rather than an account manager relaying messages. Monthly retainer, 30 days' notice to exit.
Ready to take the guesswork
out of paid media?
If you are spending €5K+ per month on paid ads and want better leads, clearer attribution, and lower CAC, let's talk. Book a free 45-minute strategy call with no commitment and no pitch.