Three calculators for planning your paid acquisition.
Each one answers a different question. Start with the question you're stuck on. No sign-up, and every result shows how it was worked out.
“What will Google, LinkedIn or Meta charge us?”
A monthly budget, cost per lead and cost per qualified lead for your platform, country and industry, based on B2B SaaS benchmarks.
Estimate my ad budget →“Can our unit economics pay for our growth target?”
The most you can afford to spend against what your target really costs with your funnel, and which lever to pull if they don't match.
Check my unit economics →“What should we pay for a lead, an MQL or an SQL?”
Break-even and target CPA for every funnel stage, and which stage you have enough volume to bid on.
Calculate my target CPAs →Budget, economics, bids. In that order.
- Estimate your cost per lead. The Ad Budget Calculator gives you a realistic starting point for your platform and market.
- Check it against your unit economics. Bring that cost per lead into the Acquisition Calculator to see if your growth target works.
- Turn it into bid targets. The Acquisition Calculator links straight to the Target CPA Calculator with your numbers filled in.
Benchmarks are a starting point, not a forecast. Once an account is running, your own data replaces them, as long as your conversion tracking is accurate.
Bring your numbers and I'll tell you where I'd look first.
The tools tell you what's required. They don't tell you how to structure the campaigns or feed lead quality back to the platforms to hit it. That's what I do.
For B2B SaaS spending €10k+/month · Max 3–5 clients at a time · Based in Ireland