Who do you work with?

B2B SaaS companies, sales-led most of all. Sales-led works best when someone on your side owns marketing operations and the CRM. Product-led SaaS is a strong fit too, because the full path from click to paying customer can be measured on your website.

What do you actually do?

I manage paid ads on Google, Meta, LinkedIn, Microsoft and OpenAI. The focus is lead quality. I set up tracking and conversion signals so the ad platforms learn which leads your sales team wants, then build campaigns around those buyers.

Do you work with agencies or in-house teams?

Both. I work directly with founders, growth leads and marketing teams. I take on 3 to 5 clients at a time, and you work with me, not a junior.

What are your services and how are they priced?

• Tracking Audit & Setup: a one-time project to get conversion tracking into your ad accounts correctly. Price:€800 for one platform + €200 per extra platform.

• Fix Your Funnel: a one-time, fixed-scope sprint covering up to 2 platforms and up to 3 landing pages, from €8,500. In weeks 1-3 I work with your RevOps or marketing ops owner to map lead to opportunity. Your team makes the CRM changes in your own system.

• Ads Management: ongoing management, quoted after a call based on platforms and scope. Starting at €2,000 per month.

My fees are never linked to your ad spend.

Do you set up or change things in our CRM?

No. I work with whoever owns your CRM and tell them exactly what the ad platforms need. They implement it. My work sits on the ad platform and landing page side.

What happens on the first call?

A short qualification call to see whether there is a fit. No screen sharing and no free audit. If we move forward, the next step is a working session with the people who own your tracking and CRM.

Do you offer a free audit?

No. A proper audit needs account access and real hours of work, so it is part of the paid Tracking Audit & Setup or the first stage of Fix Your Funnel.

How much experience do you have?

9+ years in performance marketing, specializing in Google Ads. I have managed SaaS budgets up to around $500k a month, and my learning time now goes into B2B SaaS.

Do you use AI?

Yes, for reporting, audits and search term reviews. No AI tool has change rights in your accounts. I review every output and make every change myself.