Frequently Asked Questions
Why should a SaaS company work with a freelance paid media specialist instead of an agency?
Freelancers offer a more personalised approach and flexible collaboration. Unlike big agencies, you won’t be just another account on the list.
I work directly with you, ensuring that your campaigns get the focus, testing, and optimisation they need. This results in faster response times, more transparency, and campaigns that are directly aligned with your growth goals.
What kind of results can I expect from PPC for SaaS?
PPC campaigns set up specifically for SaaS are focused on generating qualified leads rather than just traffic. With the right targeting, tracking, and optimisation in place, you can expect a steady pipeline of signups, demo requests, or trial activations. Results depend on your product-market fit, but most clients see reduced cost per acquisition and higher conversion rates within 90 days.
Which platforms do you specialise in?
I manage paid campaigns on:
✔ PPC on Google Ads and Microsoft Ads(Search, Display, YouTube)
✔ Meta Ads (Facebook & Instagram)
✔ LinkedIn Ads
✔ Pinterest & Reddit ads (for awareness or niche targeting in B2C Saas)
Do you offer tracking and analytics setup?
Yes. I specialise in conversion tracking audits and setup. This includes:
Google Tag Manager
GA4 configuration
Offline conversion tracking for SaaS (pushing CRM data into ad platforms)
Aligning tracking across multiple platforms so you have clear, reliable performance data.
Do you work on short-term projects?
Yes, but my best work happens with clients who are ready to commit at least 3 months. Paid advertising is not a “switch it on and get instant results” channel — it requires testing, learning, and optimisation over time.
Do you also work outside of SaaS?
Yes. While my focus is lead generation for SaaS companies, I’ve also worked with e-commerce brands (children’s fashion, furniture, beauty) and NGOs. This broader experience helps me bring fresh ideas into the SaaS space.
How do your pricing packages work?
I offer transparent, flat-rate packages starting from €700/month for single-platform campaigns. Packages scale with ad spend and number of platforms. For ad spends above €15,000/month, I also create custom solutions tailored to your growth goals.
How do I get started?
Simple! Choose one of my packages , or book a free consultation. We’ll discuss your goals, review your current setup, and decide the best next step to build a lead generation system that works for you.