Hi, I’m Olivia.

I’m a freelance paid media specialist for B2B SaaS. I’ve spent 9+ years in performance marketing, most of it in Google Ads, and I now run Google, Meta, LinkedIn, Microsoft and OpenAI ads for software companies.

Most SaaS ad accounts have the same problem. The platforms optimize for whatever conversion they’re told about, and that is usually a form fill. Your sales team then gets leads they don’t want, and the algorithm never finds out. I fix that loop on the ad platform side: clean tracking, conversions that reflect lead quality from your CRM, and campaigns built around the buyers your sales team wants to talk to.

How I work

• I take on 3 to 5 clients at a time, so I’m the person in your account every week. No handoffs to a junior.

• I’ve put my learning time into B2B SaaS, sales-led most of all. I don’t spread myself across ecommerce, local businesses and everything else.

• I’ve managed SaaS budgets from small monthly spends up to around $500k a month, so I know what changes at each level.

• My fees are never linked to your ad spend.

• I use AI agents for reporting, audits and search term reviews. None of them have change rights in your accounts. Every change is made by me.

Where I fit best

Sales-led SaaS teams where someone owns marketing operations and the CRM, and product-led SaaS where the full path from click to paying customer can be measured on the website.

Based in Ireland, working with SaaS teams internationally.

If your ads are producing leads your sales team ignores, book a call and we’ll work out whether I can fix it.