Growth built on
foundations that hold.
Scaling a SaaS company is hard enough. Your acquisition system shouldn't be the bottleneck. With 10 years in performance marketing, I fix what's actually broken: tracking, funnel, and paid channels, so every euro you spend works harder.
Book a Discovery Call →
Who this is for
Most SaaS companies don't have a
spend problem. They have a structure problem.
Campaigns running on bad data. Funnels bleeding leads at every stage. Attribution that points to the wrong channels. I work end-to-end, from the first tracking event to the last optimisation cycle, so your acquisition engine is measurable, scalable, and aligned to the metrics that actually matter: CAC, LTV:CAC, MQL quality, and cost per activation.
This isn't campaign management on autopilot. Every engagement starts with a proper audit, builds on clean foundations, and is executed with hands-on precision throughout.
Three ways I help SaaS companies acquire better.
Every engagement is scoped around your growth stage, your data, and your channels. No generic playbooks. No wasted scope.
Tracking & Attribution
Accurate data is the foundation of every scalable growth engine. Without it, you can't diagnose problems, optimise campaigns, or reduce CAC with confidence. I rebuild your measurement layer from scratch.
What's included- GA4 configuration & cleanup
- CRM & pipeline mapping (HubSpot, Salesforce, Pipedrive)
- Conversion event setup & validation
- Consent Mode 2.0 implementation
- Attribution clarity across channels
- Naming conventions & measurement frameworks
- Dashboard setup (decision-focused reporting)
Paid Acquisition
Once the foundations are solid, I rebuild your paid engine for scale. Structured campaigns, sharp targeting, messaging aligned to your ICP, and weekly optimisation driven by real signals, not gut feel.
What's included- Full account restructures (Google, Meta, LinkedIn)
- Intent-based search structure
- Audience segmentation & targeting strategy
- Messaging & creative angle development
- Retargeting architecture
- Budget & bidding strategy management
- Weekly optimisation cycles
Ongoing Campaign Management
Senior-led management of your paid channels on a monthly retainer basis. I work as an extension of your team across Google, LinkedIn, Meta, and Microsoft Ads, handling strategy, execution, and reporting directly.
What's included- Ongoing campaign management
- Funnel insights & CRO recommendations
- Strategic direction for scaling
- Monthly reporting & KPI reviews
- Experimentation frameworks
- Collaboration with product & marketing teams
No AI ever has change rights in your campaigns. AI tooling supports research, messaging, and analysis. Every action in your account is reviewed and executed by me.
The right fit for this kind of work.
I work with SaaS companies past early traction, where structure matters most, but not yet at the scale where an in-house team makes sense. If any of these sound familiar, we should talk.
Your acquisition performance is inconsistent and hard to diagnose.
You don't trust your tracking data or attribution model.
Paid channels aren't scaling the way they should.
Your funnel leaks leads between click and conversion.
You want fractional senior expertise without a full-time hire.
You're investing €10,000/month or more in paid media and need someone senior managing it.
I work with a small number of clients at a time. Minimum ad spend across all active platforms: €10,000/month. Below that threshold, the platforms don't have enough conversion data to optimise effectively, and results are inconsistent regardless of who's managing the account.
From first call to first conversion.
Discovery Call
A 30-minute conversation to understand your business, current challenges, and goals. No pitch. Just an honest diagnosis of where things stand and whether we're a good fit.
Audit & Proposal
If you're already running ads, I audit your accounts before proposing anything. The scope is built around what you actually need, not a standard package.
Onboarding & Build
Access to your existing accounts, which stay fully yours. Tracking is verified. Campaigns are restructured or built. Everything is ready before a single euro is spent. No AI tool is granted change rights at any point. Every action in your account is reviewed and executed by me.
Execution & Reporting
Ongoing management with regular performance reviews, clear communication, and a direct line to me. No account managers relaying messages. Just straight answers.
Most engagements start with the
90-Day SaaS Growth Sprint.
A focused 90-day programme to rebuild your acquisition foundations: tracking, funnel, and paid campaigns. It's how I ensure clarity and a clean performance baseline before any long-term work begins.
Ready to build an acquisition
system that actually scales?
Whether you need tracking clarity, funnel optimisation, or a complete reset of your paid channels, book a free 30-minute call and let's figure out the right starting point.