Ongoing Management

Choose the scope
that fits where you are.

All packages are senior-led, Google Ads primary, and built for self-serve SaaS companies where customers sign up and pay online. No junior account managers. No automated execution. Every decision goes through me.

Search
Google Ads Management
For companies with solid tracking in place that need consistent, senior-level management of their search campaigns.
€1,000
/ month
What's included
  • Google Ads campaign management
  • Ongoing optimisation
  • Unit economics review and CAC modelling
  • Landing page analysis and CRO recommendations
  • Search term analysis and negative keyword refinement
  • Audience segmentation and targeting strategy
  • Retargeting architecture and management
  • Budget and bidding strategy
  • Monthly performance review and KPI reporting
  • Direct access to me, no account managers
Book a Discovery Call
Search + Social
2 Platforms Management
Google Ads plus one paid social channel. For companies ready to expand beyond search and reach their buyers earlier in the journey.
€1,500
/ month
Everything in Search, plus
  • One paid social channel (LinkedIn, Meta, or Reddit)
  • Cross-channel audience strategy and retargeting
  • Messaging and creative angle development
  • Channel performance comparison and budget allocation
  • Integrated reporting across all active platforms
Book a Discovery Call
Full Funnel
Up to 3 Platforms Management
Google Ads plus 2 paid social platforms. For companies that want paid media connected to the full acquisition picture.
€2,200
/ month
Everything in Search + Social, plus
  • Two paid social channels (LinkedIn, Meta, or Reddit)
  • Funnel friction identification and prioritisation
  • Offer angle and messaging strategy
  • Quarterly growth strategy and roadmap
  • Ad hoc strategic input as needed via Slack
Book a Discovery Call
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On platforms and spend All packages are built on Google Ads as the primary channel, with a recommended minimum of €5,000 per platform per month. Below that threshold, the platforms might not generate enough conversion data to optimise toward real outcomes. Additional social platforms beyond the above packages are scoped separately. Sales-led SaaS are scoped separately.
Who this is built for
→ Self-serve or product-led SaaS where customers can sign up and pay without talking to sales
→ Paid channels running but performance is inconsistent or hard to diagnose
→ Tracking is in place and you trust your conversion data
→ You want fractional senior expertise without a full-time hire or an agency
→ Funnel leaks leads between click and paid conversion
→ You want direct access to the person doing the work, not a middleman
Not sure if you're ready for a retainer?
Start with Fix Your Funnel.
A 90-day sprint to audit, rebuild, and launch a paid acquisition system from scratch. Tracking, funnel, and campaigns. From €3,500, one-time. The foundation most retainer clients wish they'd built first.
See the Sprint →