Your ad platforms are optimising for the wrong leads. In 90 days, that changes.
I fix how lead quality flows from your CRM back to Google, LinkedIn, Meta and Microsoft, then rebuild your campaigns on top of it. Tracking, signals and campaigns, done by me, hands-on, with a clear start, finish and handoff.
Fixed price from €6,500 · 12 weeks · For B2B SaaS spending €10k+/month
From a multi-product B2B SaaS account I manage. How it happened ↓
You're not spending too little. You're building on a broken foundation.
These aren't edge cases. They're the default for most SaaS companies running paid acquisition without a systems overhaul.
Weak conversion signals
The platforms optimise toward form fills. Lead quality never makes it back from your CRM, so budget follows the campaigns that produce volume your sales team can't use.
A leak between click and pipeline
Visitors land, hesitate and leave. Leads arrive and stall before qualification. The friction sits between the ad and the opportunity, and nobody has measured it.
Campaigns without structure
Your campaigns were set up once and left to drift. Conversion volume is split too thin to learn from, informational keywords bring in leads that never qualify, and performance has flatlined.
Fewer leads. Far better ones.
A multi-product B2B SaaS company with $800K+ a year in spend, long sales cycles and a CPA between $1,200 and $2,500. I inherited 13 campaigns built on single-keyword ad groups, with informational keywords pulling in MQLs that never had any business qualifying. The first job wasn't optimisation. It was cleanup, which is exactly where the sprint starts.
"Before" is the two years prior to the cleanup. "After" is 2026 so far, a partial year, so read it as a strong directional signal rather than a final number.
Four changes tested. One kept.
- DroppedShared budgets. Made it impossible to control spend per product line.
- DroppedShared bidding. Quietly starved the expensive competitor campaigns that brought the best leads.
- RevertedMQL-only conversion target. Cleaner on paper, but campaigns underspent and CPA spiked.
- KeptTarget CPA → Maximise Conversions. The change that moved conversion volume.
One variable at a time, revert fast when something doesn't work. That's the same testing discipline the sprint runs in weeks 7 to 12.
A full acquisition rebuild, end to end.
This isn't a recommendations deck. Every deliverable below is done by me, hands-on, over 12 weeks.
Audit and data foundations
- Tracking and attribution audit (GA4, GTM, consent mode)
- Review of the CRM to ad platform data flow: lifecycle stages, lead scoring, click ID capture
- Working sessions with your RevOps or marketing ops owner to map lead → opportunity → closed-won, documented as CRM requirements your team implements
- KPI framework, top to bottom of the funnel
- Funnel friction analysis
Signals and strategy
- Offline conversion design and ad platform setup, while your ops owner builds the CRM side
- Choosing which lead stages get sent to each platform
- Messaging and angle development per audience
- CRO priorities and HTML build for up to 3 landing pages
- Campaign architecture and audience segmentation
Rebuild and launch
- Campaigns rebuilt on the new signals (Google, LinkedIn, Meta, Microsoft, Reddit as applicable)
- Retargeting architecture across key channels
- Ad copy, structure and bidding strategy
- QA that signals reach each platform
- Launch and go-live confirmation
Optimise and hand off
- Weekly optimisation cycles, one variable at a time, with documented learnings
- Search term analysis and negative keyword refinement
- Pipeline reporting from spend to opportunity
- Performance review against the KPI framework
- Full handoff documentation
By the end of 90 days, you'll have all of this.
- Signals your platforms can learn fromConversion events, offline conversion imports and lead quality feedback set up so the algorithms optimise toward qualified pipeline.
- A funnel that convertsFriction points found and fixed. Landing pages improved. Messaging aligned to your actual buyers.
- Live, structured campaignsCampaigns rebuilt and running on the platforms you use, with enough data in each to learn and scale.
- Retargeting that worksA properly structured retargeting setup across channels, so warm audiences stop going to waste.
- Reporting from spend to pipelineA KPI framework that tells you what's working and what to do next, without the noise.
- A roadmap for what's nextDocumented priorities, experiments and scaling opportunities, so the momentum doesn't stop when the sprint ends.
Deeper analysis, faster. Every decision still mine.
I use AI tools for diagnostics, messaging research and search term analysis, so work that used to take a week takes hours and the saved time goes into strategy and execution. Every campaign change is made by me, by hand. No AI has access to your accounts.
Who this is built for.
A good fit if you
- Are a B2B SaaS company running paid media on two or more platforms
- Spend €10k+ a month on ads
- Have a named owner of marketing ops and the CRM, or a product-led funnel that closes on the website
- Want it built, not a strategy doc to implement yourselves
Not the right fit if you
- Have no acquisition history, product-market fit or paid media budget yet
- Want ongoing management. That's a separate engagement you can choose after the sprint
- Need someone to implement CRM changes. Your ops owner builds them, I specify exactly what's needed
- Only want advice to implement yourselves
One sprint. One price.
From €6,500 · one-timeFixed scope · 12 weeks · Full execution included
The base price covers tracking and CRM signal setup plus one ad platform. Two or more platforms are scoped on the fit call, and the final price is confirmed there before anything starts.
Only need the tracking layer? See Tracking Audit & Setup, from €800.
Before you book.
What do you need from our team?
Admin access to your ad accounts, GA4 and GTM, plus your RevOps or marketing ops owner for the mapping sessions in weeks 1 to 3. They make the CRM changes I specify during weeks 3 to 6. Everything on the ad platform side is done by me.
Is there a minimum ad spend?
€10,000 a month or more across platforms. Below that, most platforms don't get enough conversion data to optimise toward real outcomes.
What if lead volume drops?
It might, and that can be the right result. When campaigns stop paying for leads that never qualify, volume often falls while the qualified share rises. In the case above, the qualified-to-lead rate went from about 31% to about 56%. We agree the KPIs in the first three weeks, so you're judging the right number.
Do we keep our ad accounts and data?
Yes. All ad accounts, assets and data stay in your name. Always.
What happens after day 90?
You get full handoff documentation, so your team can run it from there. If you'd rather I keep managing it, ongoing management is a separate month-to-month engagement with thirty days' notice.
Do we need the full sprint, or just tracking?
If your campaigns are in good shape and only the measurement is broken, Tracking Audit & Setup is the smaller first step. Not sure? That's what the fit call is for.
Ready to connect your ad spend to pipeline?
Book a free 30-minute call to find out whether the sprint fits where you are. Bring your current setup and I'll tell you where I'd look first.