Paid ads that bring leads your sales team actually wants.
I run paid ads for B2B SaaS and feed your CRM's lead quality back into the campaigns, so the platforms stop chasing form fills.
Most paid media people stop at the ads manager. I don't.
Campaigns are the easy part to fix. The gaps usually sit around them: what the platforms are told counts as a conversion, how leads are scored, and whether your CRM and your ad accounts agree on what a good lead is.
The problem is rarely the campaign.
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It's more than running ads
I run the campaigns too: account structure, targeting, creative and budget allocation across Google, LinkedIn, Microsoft, Reddit, OpenAI and Meta.
But the biggest gains usually come from what sits around them.
That's where I start.
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The problems I solved
I've watched a client's "MQLs" look great in the platform and mean nothing in their CRM, because the platform was rewarding volume their sales team couldn't use.
I've caught a CPA spike that had nothing to do with the account and everything to do with a competitor moving into the same search terms.
I've told a client that more ad spend was the wrong move entirely, because the real problem was their business economics, not their funnel.
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Before I touch a campaign
I look at what's around it:
how conversion and lead quality data flows from your CRM back to the ad platforms,
whether your attribution can be trusted,
your pricing and unit economics and what your competitors are doing in the auction.
Who I work with
B2B SaaS companies, Series A and beyond, spending €10,000/month or more across two or more paid platforms.
Sales-led SaaS with a named owner of marketing operations and CRM. They run the CRM. I make sure the ad platforms learn from it.
Product-led SaaS where the whole journey from click to paid signup happens on the website
Teams that want a senior person on the account and no junior in between
How I work
You own everything. All ad accounts, assets, and data stay in your name. Always.
No AI has change rights in your campaigns. I use AI tooling in research, messaging development, and analysis. It never touches your live campaigns without my judgment behind it. Learn more here.
Fixed monthly fee, scoped after a call. It doesn't go up because your budget does. My incentive is results, not spend.
Month-to-month. No long-term contracts. Thirty days notice if you want to pause or stop.
One person, fully accountable. I don't manage your account and then hand it to someone else. When you ask a question, I answer it.
Scoped around your stack
Every engagement starts with your tracking, lead scoring and the way conversion data reaches your ad platforms.
From there I scope a sprint to fix what's broken, then ongoing management across the platforms you run. Pricing is quoted after a call.
Ready for paid ads that bring leads sales actually wants?
If you run a B2B SaaS company and spend €10,000/month or more on paid media, let's talk. The first call is a strategy conversation. Bring your current setup and I'll tell you where I'd look first.