Paid media consultant · B2B SaaS
Paid ads that bring leads your sales team actually wants.
I run Google, LinkedIn, Microsoft, OpenAI and Meta ads for B2B SaaS and feed your CRM’s lead quality back into the campaigns, so the platforms stop chasing form fills.
For B2B SaaS spending €10k+/month · Max 3–5 clients at a time · Based in Ireland
The leads come in. Sales doesn’t want them.
Sound familiar?
Spend goes up every quarter across Google, LinkedIn and Meta.
Sales says the leads are junk.
Leadership asks what the budget is buying.
Each platform reports its own wins, and none of them agree.
The cause is rarely the campaign.
Fixing it takes campaign work and the signals around it: what the platforms are told counts as a conversion, how lead quality reaches them from your CRM, and whether your attribution can be trusted.
What I’ve actually found in accounts
Platform MQLs that looked great while the CRM said they were worthless.
A CPA spike traced to a competitor entering the same search terms, with the account itself unchanged.
A client who needed to hold spend: the unit economics were the issue, not the funnel.
Why teams switch to me
A Google Ads specialist recommends Google Ads. An AI ads tool optimises whichever account you plug in. Neither tells you to move the budget, fix the landing page, or spend less. I run every major platform myself, so I can compare them on what a customer costs, then do the work where it pays.
No favourite platform
Hands-on across six platforms, and the same fee for one or six. Budget goes where it earns, not where I’m comfortable.
Strategy and execution
One person sets the plan and runs the campaigns. AI agents speed up the analysis with read-only access; every change is mine.
Judged on CAC, not clicks
CRM lead quality feeds back into every platform, and results are measured in pipeline, CAC and payback.
B2B SaaS, 3–5 clients
Long sales cycles and CRM stages are my default. The person on the first call does the work.
Ways to work together
Fixed fees, scoped up front. Not a percentage of spend, and the ongoing fee is the same for one platform or six.
Ongoing · strategy + execution
Paid Media Strategy & Execution
From €2,000 / month
I decide where your budget goes across every platform you run, with which landing pages and offers, then run the campaigns myself. For setups where tracking and lead quality signals already work.
- Budget split by platform, based on cost per qualified lead and CAC
- Offers, landing pages and creative angles behind the spend
- Campaigns built and run by me across all six platforms
- Monthly review of pipeline and revenue, direct Slack access
Foundation broken? 90-day sprint
Fix Your Funnel in 90 Days
From €8,500 · one-time
For when the platforms chase form fills and lead quality never reaches them. I rebuild the signals, landing pages and campaigns end to end, then hand off or continue ongoing.
- Tracking, attribution and CRM data-flow audit
- Offline conversions and lead-stage signals per platform
- Campaigns rebuilt and launched on the new signals
- Pipeline reporting, 90-day roadmap and full handoff
One-time
Tracking Audit & Setup
€800 · +€200 per extra platform
Your ad platforms can only optimise for what you tell them. A senior check of your conversion tracking, plus the fix.
- Full audit of existing tracking, or a from-scratch build
- GTM container and GA4 set up around events that matter
- Conversion tracking for Google Ads, Meta or LinkedIn
- Verification testing and a recorded walkthrough
Not sure which fits? If your tracking works, start ongoing. If it doesn’t, start with the sprint. Book a call and I’ll tell you which.
Who I work with
I keep a small client list, so fit matters on both sides.
A great fit
- B2B SaaS, Series A and beyond, spending €10,000/month or more across two or more platforms.
- Sales-led, with a named owner of marketing ops and CRM. Or product-led, where the journey from click to paid signup happens on the website.
- Spend is growing and you can’t say which campaigns drive qualified pipeline.
- You want one senior person accountable for the outcome, without a full-time hire.
Probably not a fit
- Ecommerce, B2C or local businesses.
- Spending under €10,000/month. Most platforms won’t have enough conversion data to optimise toward real outcomes yet. Try the free calculators or PPC mentoring instead.
- Sales-led teams where nobody owns the CRM yet. The feedback loop needs someone on your side to run it.
- You’re after a big agency bench, or a strategy deck someone else will execute.
How I work
- You own everything. All ad accounts, assets and data stay in your name. Always.
- No AI has change rights in your campaigns. I use AI for research, messaging and analysis. It never touches your live campaigns without my judgment behind it. Here's why.
- Fixed monthly fee. It doesn’t go up because your budget does. My incentive is results, not spend.
- Month-to-month. No long-term contracts. Thirty days notice if you want to pause or stop.
- One person, fully accountable. I don’t hand your account to someone else. When you ask a question, I answer it.
What happens next
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Understand and audit
Your customers, competitors and what sets you apart. Then your tracking and existing campaigns, including how lead quality from your CRM reaches each platform.
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Plan and build
A media plan with the budget split by platform and a clean campaign structure, then audiences, keywords, copy and creative.
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Launch, optimise and review
I optimise against lead quality and meet you monthly to go through the report.
Not ready to talk? Start with the numbers.
Every recommendation I make starts with what a customer is worth. These are the calculators I use with clients. Run your own numbers in a few minutes.
Common questions
What’s the minimum ad spend you work with?
€10,000/month or more across platforms. Below that, most platforms don’t generate enough conversion data to optimise toward real outcomes. If you’re not there yet, the free calculators or PPC mentoring are a better place to start.
Which ad platforms do you run?
Google Ads, LinkedIn, Meta, Microsoft, Reddit and OpenAI Ads, all hands-on. My ongoing fee is the same however many you use, so my platform advice isn’t shaped by what I get paid.
How does pricing work?
Paid Media Strategy & Execution starts from €2,000/month, quoted after a call. It’s not priced per platform and not a percentage of spend.
Fix Your Funnel in 90 Days starts from €8,500 one-time. Tracking Audit & Setup is €800, plus €200 per extra platform. The one-time offers are priced by platform because each one needs its own tracking build.
Is there a long-term contract?
No. Ongoing work is month-to-month, with thirty days notice if you want to pause or stop.
Who actually works on my account?
Me. I take on three to five clients at a time, and the person on the first call is the person who runs your account. You get direct access via Slack and regular calls with you and your marketing ops owner.
Do we need someone in marketing ops?
For sales-led teams, yes. Your marketing ops owner runs the CRM and connects pipeline to revenue. I make the ad platforms learn from it. Product-led teams, where the whole journey to paid signup happens on the website, don’t need one.
Do we keep our ad accounts and data?
Yes. All ad accounts, assets and data stay in your name. Always.
Do you use AI in my campaigns?
Yes, to work faster. My AI agents handle research, messaging development and analysis with read-only access. No AI has change rights in your campaigns. Every change is made by me. More on how I use it.
Where should we start?
If your tracking works and lead quality from the CRM reaches the platforms, start with Paid Media Strategy & Execution. If the platforms are chasing form fills and the campaigns have drifted, start with Fix Your Funnel in 90 Days. If it’s only the tracking, Tracking Audit & Setup is the smaller first step. Not sure? That’s what the first call is for.
What happens on the first call?
It’s a strategy conversation. Bring your budget, the platforms you run and your lead and customer numbers, and I’ll tell you where I’d put the money. Book a call.
Ready for paid ads that bring leads sales actually wants?
If you run a B2B SaaS company and spend €10,000/month or more on paid media, let’s talk. The first call is a strategy conversation. Bring your current setup and I’ll tell you where I’d look first.
Book a strategy callMax 3–5 clients at a time · Month-to-month, no long contracts · Based in Ireland