Paid media consultant · B2B SaaS
Paid ads that bring leads your sales team actually wants.
I run Google, LinkedIn and Meta ads for B2B SaaS and feed your CRM’s lead quality back into the campaigns, so the platforms stop chasing form fills.
For B2B SaaS spending €10k+/month · Max 3–5 clients at a time · Based in Ireland
The leads come in. Sales doesn’t want them.
Sound familiar?
Spend goes up every quarter across Google, LinkedIn and Meta.
Sales says the leads are junk.
Leadership asks what the budget is buying.
Each platform reports its own wins, and none of them agree.
The cause is rarely the campaign.
Fixing it takes campaign work and the signals around it: what the platforms are told counts as a conversion, how lead quality reaches them from your CRM, and whether your attribution can be trusted.
What I’ve actually found in accounts
Platform MQLs that looked great while the CRM said they were worthless.
A CPA spike traced to a competitor entering the same search terms, with the account itself unchanged.
A client who needed to hold spend: the unit economics were the issue, not the funnel.
Why teams switch to me
Most B2B SaaS teams end up with juniors or generalists running many accounts at once, optimising for clicks and form fills. Nobody owns the gap between the CRM and the ad platforms. That gap is my job.
Focused on B2B SaaS
Sales-led most of all. Long sales cycles, CRM stages and lead quality that shows up weeks later.
3–5 clients at a time
The person on the first call is the person who runs your account.
Campaigns + the feedback loop
Your CRM’s lead quality reaches Google, LinkedIn and Meta, so they optimise for the leads sales wants.
Alongside your marketing ops
They run the CRM and connect pipeline to revenue. I make the platforms learn from it.
Ways to work together
Fixed fees, scoped up front. They don’t go up when your ad budget does.
Start here · 90-day sprint
Fix Your Funnel in 90 Days
From €6,500 · one-time
I fix how conversion and lead quality data flows from your CRM back to your ad platforms, then rebuild the campaigns on top of it. Executed hands-on, not a recommendations deck.
- Tracking, attribution and CRM data-flow audit
- Offline conversions and lead-stage signals per platform
- Campaigns rebuilt and launched on the new signals
- Pipeline reporting, 90-day roadmap and full handoff
Ongoing
Ads Management
Fixed monthly fee · quoted after a call
Senior-led management across Google, LinkedIn, Meta, Microsoft, Reddit and OpenAI Ads, for teams with someone owning marketing ops.
- Campaign management and optimisation
- Lead quality fed back via CRM offline imports
- Reporting from spend to pipeline and revenue
- Monthly review, quarterly roadmap, direct Slack access
One-time
Tracking Audit & Setup
€800 · +€200 per extra platform
Your ad platforms can only optimise for what you tell them. A senior check of your conversion tracking, plus the fix.
- Full audit of existing tracking, or a from-scratch build
- GTM container and GA4 set up around events that matter
- Conversion tracking for Google Ads, Meta or LinkedIn
- Verification testing and a recorded walkthrough
Not sure which fits? Book a call and I’ll tell you where I’d start.
Who I work with
I keep a small client list, so fit matters on both sides.
A great fit
- B2B SaaS, Series A and beyond, spending €10,000/month or more across two or more platforms.
- Sales-led, with a named owner of marketing ops and CRM. Or product-led, where the journey from click to paid signup happens on the website.
- Spend is growing and you can’t say which campaigns drive qualified pipeline.
- You want one senior person accountable for the outcome, without a full-time hire.
Probably not a fit
- Ecommerce, B2C or local businesses.
- Spending under €10,000/month. Most platforms won’t have enough conversion data to optimise toward real outcomes yet. Try the free calculators or PPC mentoring instead.
- Sales-led teams where nobody owns the CRM yet. The feedback loop needs someone on your side to run it.
- You’re after a big agency bench, or a strategy deck someone else will execute.
How I work
- You own everything. All ad accounts, assets and data stay in your name. Always.
- No AI has change rights in your campaigns. I use AI for research, messaging and analysis. It never touches your live campaigns without my judgment behind it. Here's why.
- Fixed monthly fee. It doesn’t go up because your budget does. My incentive is results, not spend.
- Month-to-month. No long-term contracts. Thirty days notice if you want to pause or stop.
- One person, fully accountable. I don’t hand your account to someone else. When you ask a question, I answer it.
What happens next
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Understand and audit
Your customers, competitors and what sets you apart. Then your tracking and existing campaigns, including how lead quality from your CRM reaches each platform.
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Plan and build
A media plan with the budget split by platform and a clean campaign structure, then audiences, keywords, copy and creative.
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Launch, optimise and review
I optimise against lead quality and meet you monthly to go through the report.
Not ready to talk? Start with the numbers.
Free calculators I built for B2B SaaS teams. Run your own numbers in a few minutes.
Common questions
What’s the minimum ad spend you work with?
€10,000/month or more across platforms. Below that, most platforms don’t generate enough conversion data to optimise toward real outcomes. If you’re not there yet, the free calculators or PPC mentoring are a better place to start.
Which ad platforms do you run?
Google Ads, LinkedIn, Meta, Microsoft, Reddit and OpenAI Ads.
How does pricing work?
Ongoing management is a fixed monthly fee, quoted after a call. Scope depends on the number of platforms, your spend, the state of your tracking and how much of the CRM feedback loop needs building. The fee doesn’t rise with your ad spend.
Fix Your Funnel in 90 Days starts from €6,500 one-time. Tracking Audit & Setup is €800, plus €200 per extra platform.
Is there a long-term contract?
No. Management is month-to-month, with thirty days notice if you want to pause or stop.
Who actually works on my account?
Me. I take on three to five clients at a time, and the person on the first call is the person who runs your account. You get direct access via Slack and regular calls with you and your marketing ops owner.
Do we need someone in marketing ops?
For sales-led teams, yes. Your marketing ops owner runs the CRM and connects pipeline to revenue. I make the ad platforms learn from it. Product-led teams, where the whole journey to paid signup happens on the website, don’t need one.
Do we keep our ad accounts and data?
Yes. All ad accounts, assets and data stay in your name. Always.
Do you use AI in my campaigns?
I use AI tools for research, messaging development and analysis. No AI has change rights in your campaigns. Every decision goes through me. More on how I use it.
Where should we start?
If you’re not sure your tracking and lead scoring are ready, start with Fix Your Funnel in 90 Days. If it’s only the tracking, the Tracking Audit & Setup is the smaller first step. Not sure? That’s what the first call is for.
What happens on the first call?
It’s a strategy conversation. Bring your current setup and I’ll tell you where I’d look first. Book a call.
Ready for paid ads that bring leads sales actually wants?
If you run a B2B SaaS company and spend €10,000/month or more on paid media, let’s talk. The first call is a strategy conversation. Bring your current setup and I’ll tell you where I’d look first.
Book a strategy callMax 3–5 clients at a time · Month-to-month, no long contracts · Based in Ireland