Free Tool · Ad Budget Estimator
How much budget
do you actually need?
do you actually need?
Answer five quick questions. Get a data-backed minimum and recommended monthly budget — including estimated cost per lead — with full benchmark transparency.
01 Select your ad platform
G
Google Ads
Search
f
Meta Ads
Facebook & Instagram
in
LinkedIn Ads
Sponsored Content
02 Country of advertising
▼
03 Your industry / vertical
04 Campaign objective
Lead Generation
Demo requests, form fills, contact submissions
Activation / Trial
Free trial sign-ups, account creations, installs
05 Target conversions per month
Conversions / Mo
⚠️
Your budget
estimate
estimate
Minimum Budget
—
per month
Recommended
Recommended Budget
—
per month
Est. Cost per Lead – Minimum
—
minimum budget ÷ target conversions
Est. Cost per Lead – Recommended
—
recommended budget ÷ target conversions
—
Estimated clicks needed
to reach your conversion target, based on industry CVR benchmarks for your platform and vertical.
Avg. CPC
—
cost per click (country-adjusted)
Avg. CTR
—
click-through rate
Avg. CVR
—
conversion rate
Ready to make every
euro work harder?
These numbers are a solid starting point. Let’s build the strategy behind them — the right structure, targeting, and bidding approach for your specific market and stage of growth.
⚠ General note — All figures are based on 2024–2025 B2B industry data from Firebrand Marketing, Dreamdata, NAV43, HockeyStack, WordStream, Lever Digital, and closelyhq. CPCs reflect broad/phrase match targeting of typical B2B audiences at scale. Country multipliers are approximations relative to the US baseline. Actual results vary significantly based on audience size, targeting precision, ad creative quality, landing page experience, and bid strategy. Platform minimum thresholds (Google 30 conv/month/campaign; Meta 50 conv/week/ad set; LinkedIn 10 clicks/day/campaign) are algorithm requirements — budgets below these thresholds will produce unpredictable results. These estimates are for planning purposes only and should be validated against your own account data.