Your ad platforms can only optimise for what you tell them to.
Most SaaS sites are tracking the wrong things, or tracking nothing at all.
If you've never had someone check whether your conversion tracking is actually accurate, it probably isn't. Duplicate events. Missing signups. Conversions firing on the wrong page. Attribution that doesn't match what's sitting in your CRM.
It's the most common issue I find when I start working with a new account, and it's usually invisible until someone looks. This is that look, plus the fix.
Tracking Audit & Setup
Full audit, GTM container, GA4 configuration, and conversion tracking for one ad platform.
- Full audit of existing tracking (or from-scratch build)
- Google Tag Manager container setup
- GA4 configuration around events that matter
- Conversion tracking for one ad platform: Google Ads, Meta, or LinkedIn
- Correction of any misconfigured events found
- Verification testing
- Recorded walkthrough of what was set up
Additional Platform
For accounts running on more than one ad platform. Built on the same GTM container as the base package.
- Meta, LinkedIn, or Microsoft conversion setup
- Built on your existing GTM container
- Same verification standard as the base package
This is tracking work, not campaign work. I'm not restructuring your ad accounts, adjusting bidding strategy, or touching campaign structure. If the audit surfaces deeper attribution issues that go beyond tracking, I'll flag that separately.
Who this is built for
- You're not sure your conversion data can be trusted
- You've never had tracking audited by someone senior
- You're spending on ads without clean signals to optimise toward
- You want a fixed scope and a fixed fee, not an open-ended engagement
- You're setting up tracking for the first time, from scratch
- You want it done once, correctly, not managed ongoing
If tracking is only part of the problem, start with Fix Your Funnel.
A 90-day sprint to audit, rebuild, and launch a paid acquisition system from scratch. Tracking, funnel, and campaigns. From €3,500, one-time.
See the Sprint →