Debugging a Rogue Referral Problem Google Support Couldn't Explain
A single-page site launch tanked my paid conversions overnight, and Google Analytics support blamed my users. It wasn't my users. Here's how I tracked down the rogue referral problem underneath it, and why the fix itself is 2022 history now.
Why Consolidating Google Ads Campaigns Can Lower Lead Volume But Improve Lead Quality (B2B SaaS Case Study)
Consolidating a fragmented Google Ads account from 13 to 8 campaigns cut lead volume but raised qualified lead rate from ~30% to ~56%.
SaaS Case Study: Optimising Tracking and Scaling Lead Generation
Industry: SaaS – Publishing Technology
Challenge: The client was running paid campaigns but lacked accurate tracking for subscription activations, making it impossible to measure and optimise performance.
B2B Lead Generation for a SaaS Company in Government Digitization
A SaaS company providing cloud-based solutions for local governments across the EU sought to generate leads among professionals working in local administration.
Boosting B2B Lead Generation for AxonOps with Google Ads
AxonOps, a software company offering a monitoring solution for Cassandra database environments, sought to expand its customer base by increasing leads for their Starter subscription plan.