Why Choose a Freelance Growth Specialist Over Hiring In-House?

Hiring a full-time marketer isn’t your only option — and in many cases, it’s not your best one.

If you’re a SaaS or tech company spending over €5,000/month on advertising, you need more than just someone to “run ads.” You need someone who can drive results across multiple platforms, deeply understand your growth funnel, and stay agile.

That’s exactly where I come in.

Here’s why working with me beats hiring in-house (and most freelancers too):

1. One Expert, Multi-Platform Strategy

Most in-house hires or solo freelancers focus on just one channel.

I’ve successfully run paid campaigns across:

Meta, Google, LinkedIn, Pinterest, Reddit, TikTok, and Microsoft
— and I know when to scale, when to pause, and when to test new ground.

What that means for you:
You’re not betting your ad budget on just one channel or learning curve. You get a battle-tested cross-platform strategy tailored to your growth goals.

2. You Get Senior-Level Talent Without the Overhead

Hiring an in-house performance marketer with 6+ years of experience isn’t cheap. Think salary, benefits, onboarding time, and employer overhead.

Moreover, hiring in-house can take 3–6 months, not to mention the cost of salary, training, benefits, and turnover.

Working with me means:

• Fast onboarding (we start with a focused audit + strategy)

• Zero employer obligations

• Flexibility to scale up or pause with notice

What that means for you:
With me, you get strategic expertise from day one, no training required, no long ramp-up — and no fixed costs if your needs shift.

3. Strategic Thinking Beyond the Ads

Many freelancers stop at launching ads.
I go far beyond that.

I bring a full-funnel, data-led mindset — meaning I don’t just optimise campaigns, I align them with your growth model.

Here’s what I bring to the table that most paid specialists don’t:

• Advanced Tracking Knowledge:
  I work with Google Tag Manager, server-side tracking, and CRM integrations to ensure data is flowing correctly. No more flying blind.

• Landing Page & Offer Evaluation:
  If your offer or page isn't converting, I’ll spot it. I provide feedback grounded in performance data — not guesswork.

• Unit Economics Awareness:
  I can help define realistic target CPAs based on your Customer Lifetime Value, margin structure, and sales cycle — not just what "sounds good."

• CRM & Lead Quality Insights:
  I don’t just stop at the lead. I look at CRM data (e.g., HubSpot, Salesforce, Pipedrive) to understand what’s turning into pipeline and revenue — and shift budget towards the sources that matter.

• Scalable Prospecting Strategy:
  If your retargeting pool is tapped out, I’ll help scale prospecting with solid creative and targeting frameworks — not panic testing.

What this means for you:
You’re not just hiring someone to run campaigns. You’re hiring someone who thinks like a growth strategist — and has the technical chops to back it up.

4. I Don’t Just “Do Ads” — I Solve Growth Problems

Your business isn’t just looking for clicks — you need results. Real ones.

I've worked with fast-growing SaaS and tech companies where performance really matters.
From lead gen to CAC targets and sales funnel alignment, I speak your language — and act like an extension of your team.

Each challenge is different — and that’s exactly why I tailor the strategy to your business, not just the platform. You can read about some of my use cases here.

5. No Long-Term Contracts. Just Long-Term Results.

I don’t believe in locking clients into rigid, long-term agreements.
Instead, I operate on a 30-day termination notice model — because I trust my work to speak for itself.

You won’t find hidden clauses or lengthy commitments here.
What you will find is a performance-driven partner who:

• Delivers results that keep clients coming back

• Builds relationships based on trust, clarity, and data

• Works with integrity — if something isn’t working, I’ll say it

Here’s the proof:
Most of my current clients have been with me since I started full-time freelancing. They stay because we get results together, not because they’re tied down.

This flexible model also allows me to stay agile and focused — I only onboard a one or two new clients per year, so you’ll always get the attention and strategic input your account deserves.

Final Thought: You Don’t Need More Tools. You Need a Smarter Operator.

If you’ve tried hiring in-house or working with generalist freelancers — and it didn’t move the needle — it’s not you. You just need someone who knows how to build real momentum across your growth stack.

For 2025, I’m only opening one more client spot.
If your team is:

• Spending over €5,000/month on ads

• Operating across multiple platforms or planning to diversify

• Tired of tactical execution without strategic clarity

Let’s talk.
We’ll build something lean, focused, and profitable — together.